Heavy on Style, Light on Water: Levi's® Water<Less™ Jeans Save More Than 172 Million Liters of Water
When it comes to the water used to make Levi's® Water<Less™ jeans: less is definitely more!!! The average pair of jeans uses 42 liters of water in the finishing process, Levi's® Water<Less™ products reduce the use of water in the finishing process by up to 96% for some styles. The Levi's® brand has already made more than 13 million Water<Less products & saved more than 172 million liters of water. “How would you approach manufacturing today if you considered all the challenges around us in the world??” said Erik Joule, Senior Vice President of Global Merchandising & Design of the Levi's® brand. “Levi's® Water<Less™ is a platform that looks at manufacturing in a different way. It's really about looking at design as one continuous circle to ensure we reduce the impact on the environment.”
Watch Erik talk you through the new finishing process here.
Levi's® Water<Less™ jeans have reduced the water consumption in the finishing process by making simple changes to the process such as:
- Reducing the number of washing machine cycles by combining multiple wet cycle processes into a single wet process.
- Incorporating ozone processing into the garment washing.
- Removing the water from the stone wash.
In addition to Levi's® Water<Less™ jeans innovation, the Levi's® brand has also partnered with Water.org to help raise awareness about vital water issues & bring clean drinking water to people around the world. Nearly a billion people around the globe don't have access to clean drinking water & the Levi's® brand is proud to be doing something about it. Beginning March 22 (World Water Day) the Levi's® brand & Water.org're teaming up for the 2nd consecutive year to launch a new interactive challenge called 'Go Water<Less'. The challenge encourages people to 'Go Water<Less' by taking water saving steps to experience what life is like for the 1 billion people worldwide without clean drinking water. Check it out at www.levi.in/waterless & help provide water to those without. Watch Water.org Co-Founders Matt Damon & Gary White talk about this association here.
Explore the new Levi's® Water<Less™ finishes for Spring here:
The Levi's® brand epitomizes classic American style & effortless cool. Since their invention by Levi Strauss in 1873, Levi's® jeans have become the most recognizable & imitated clothing in the world: capturing the imagination & loyalty of people for generations. Today, the Levi's® brand portfolio continues to evolve through a relentless pioneering & innovative spirit that is unparalleled in the apparel industry. Their range of leading jeanswear & accessories're available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi's® brand, its products & stores, please visit www.levi.in.
ABOUT WATER.ORG
Water.org is a non-profit organization whose founders, for more than 20 years, have transformed hundreds of communities in Africa, South Asia & Central America by providing access to safe water & sanitation. Founded by Matt Damon & Gary White, Water.org works with local partners to deliver innovative solutions for long-term success. Pioneered by Water.org in 2003, WaterCredit allows individuals to access loans for water connections or toilets reaching 5-10 times as many people as a traditional grant over a 10-yr period. Its microfinance-based WaterCredit Initiative is pioneering sustainable giving in the sector. Learn more & make a difference at www.water.org.